Numero 00 and Lotto teams up again to re-code the Italian Sportswear
Numero 00 and Lotto renew their partnership and present the second capsule collection: Numero 00 for Lotto FW19, a collection where the urbanwear element characterizes both the sporty and lifestyle garments. The Italian soul of the two brands is enhanced by the style of the products and by a color palette where the blue of the sea joins the red and black colors, iconic of the two brands.
This second Numero00 for Lotto collection is developed starting from one of the most iconic technologies of the history of the venetian company: the Syn-Pulse, a Made in Italy brevet developed by the research center of Lotto, launched on the market for the first time in the 90s and able to concentrate shock absorption, energy return and stability at the highest levels in a single solution. In the FW19, the capsule collection milestone is the STABY OG sneaker that features Syn-Pulse technology and is now available in three colors, Autumn Cold, Autumn Urban and Autumn Aqua. The arched pattern in the STABY OG sub-sole, is also proposed in all-over on clothing, to complete a look with an evident sportswear matrix. The graphic development, goes to underline the main message of which the sneaker becomes the bearer: garments in which “to move in” and in which “to produce energy”, clothing intended as an evolution of the footwear and which completes it in sport, movement , well-being, comfort, life.
This philosophy also guides the style of the most fashionable items in the Numero00 for Lotto collection and materializes through the patch applied to the product that reads “This garment needs you to come to live. Fall in love in it. Fight in it. Laugh and cry in it. Live it. ”
A collection, therefore, intended as a set of garments to wear every day, with maximum comfort, thanks to the performance fabrics used, and without sacrificing style. Here the two worlds Lotto and Number 00 merge in a clearer way.
Sport as a way of life. Life to be faced with comfort and style in contemporary urban life.