Pence1979 Fall Winter 2019 2020 Advertising Campaign
Wood and forests and places of childhood are the inspiration for the new Fall Winter 2019-20 collection designed by Dora Zecchin, creative director for Pence 1979.
Enchanted places where nature rules with its colours, animals, flowers, berries and scents. A lush world, teeming with life, a place to become a child again.
The Pence 1979 men’s collection features warm fabrics and enveloping colours taken from nature.
For the cold winter season, greens and browns create a palette of bold colours: forest green, olive green and fern green along with dark brown. Shades of ebony and tobacco, honey and ochre tones recall the falling leaves of autumn.
Cavalry twill, canvas, velvet, double twist gabardine and wool fabrics borrowed from the world of uniforms and updated in composition and weight, refer to sport hunting and the military.
A style for men with clean, soft lines and a fit that is relaxed and always in balance between comfort and style. Fabric prints include classic patterns like pinstripes, Prince of Wales and Super 100s wool decorated with bands and contrasting drawstring or prints. Tops and denims are embellished with printing, embroidery and custom patches.
Little Red Riding Hood, autumn fruit and leaves, cornflowers, wolves and deer adorn shirts, jackets and sweatshirts with clear references to the forest and fairy tales.
The advertising campaign was produced by Domingo with a deepened reinterpretation of the season’s story, combining style, life, the way of living and thinking into a strong vision that nurtures and respects the planet. Pence 1979 man and woman of the Fall Winter 2019 2020 season are not only authentic individuals who seek for sustainability in the way they dress but also in everyday life that they live