SWORD 6.6.44 Spring Summer 2020 Advertising Campaign
SWORD 6.6.44 Spring Summer 2020 collection highlights attention to detail and the tradition of manual skills that the brand has always reserved for its garments.
The strong contemporary attitude and a gritty allure guide the collection’s creativity with a focus on reinterpreting classic bikers and studded leather.
Timeless for both men and women, iconic garments with rebellious charm are the must-haves of the seasons’ wardrobe with a rock aftertaste.
Men’s leather garments refer to military style, told through the application of writings and badges together with quilted shoulders and slim fittings, explicitly conjured for those who travel through the cities on two wheels.
Women’s leather trench coat transformed into a sensual and gritty style symbol, abandoning stronger tones of the zips in favour of its more feminine and sophisticated version combined with an ultra soft leather with raw cut denim.
This element also takes a very different meaning in creating cropped leather jackets used as a patch to emphasise the vintage-worn appearance.
The collection is also focused on oversized silhouettes by rehabilitating padded shoulder straps, a symbol of empowerment and of a decade: the 80s.
Jackets with classic leather glove effect are not to be missed to tell the brand’s artisan know-how combined with a distinguished creative instinct in a continuous search for natural materials and the finest finishes.
The advertising campaign was produced by Domingo.