PT Torino Progressive Talents Fall Winter 2022 — 23 Campaign
Depicting the feeling of belonging that evokes 9 peculiar archetypes and personalities in PT Progressive Talents for the Fall Winter 2022-2023 Collection.
PT Torino depicts a deliberation in the sense of belonging through an individual yet collective approach. With distinctive visions from 9 different individuals in diversified state-of-the-art, the new sequence highlights stories from street art, graphics, music, and architecture. Each progressive talents become their focal point in delivering their stories. Where they were given freedom in showcasing their competence of contrasting essential qualities. Each character focuses solely on conveying diversity from different perspectives within age, background, and ethnicity.
While the enhanced unified juncture acts as a glue between each character that leads to an ensemble of dynamic collections. Despite the narration of the story, the main aim of the project is to explore the emotions and notions of each individual, which, in the end, creates an empathetic link between the viewer and all talents that are a part of the campaign.
The story of PT Progressive Talents was unveiled in Milan Fashion week for the Fall Winter 2022-2023 Collection on the 16th of January 2022.