‘Creating with BlockChain’ is a series of encounters fully dedicated to understanding the transformation of traditional business and culture models. The collaboration is done by Fiera Milano and Nero Editions with Fondazione Giangiacomo Feltrinelli to form a new decentralized digital economy.

In the Summit, Another 1, the main sponsor intents to merge the phygital world of modern luxury by democratizing the process of the creation and trading of hype goods. This creative mission presented by the Drip—Lab Project aims to explore the vision of bringing life through graffiti art and making it into an NFT.

The four chosen graffiti artists that took part in the impeccable project are Zoow24, who has worked with Hugo Boss, Vogue, and Philosophy, Trane, who began his career in 1996 and has participated in art projects at Artcurial and Marseille Museum, Schiche, who joined the UV group and got to collaborate with Trane and Dexa and Shek, an international writer and street artist. They are asked to convey their creativity to the wall that measures 100 meters. Olmetex, the Italian leader in technical fabrics, loaned its product to the artists where the graffiti will be broken down and photographed in a single 65×65 sample.

The CEO of Another 1, Marco Stagliano, expressed his views at Fondazione Feltrinelli. He recounted his experience in the world of Non-Fungible-Tokens and how it interacts with the web 3.0’s dynamics. Quoted from him, “The creation of a phygital (digital + physical) product lets you create an extended use experience, igniting a level of interaction within the Metaverse that involves a varied community of NFT owners. Together with Olmetex, we have created the real representation of interactions between the physical and virtual world with the Drip—Lab Project project.”

It is hoped that the connection between companies, internal and external, reveals creativity in unexpected spaces without barriers.