Moose Knuckles x Post Malone Capsule Collection
Canadian luxury outerwear label Moose Knuckles has partnered with global superstar Post Malone for an exciting collaboration that has quietly been in the works for over a year. The two have joined forces to create a unique 10-piece gender-neutral capsule collection. The collection is available in adult sizes with select pieces also available in kids’ sizes.
The collaboration is a perfect match for the rebellious spirit Moose Knuckles brings to performance outerwear and Post Malone’s exuberant affinity for experimentation. A contrarian in his own distinct way, Post’s inventive style has become as much of an outlet of his self-expression as his genre-defying sound.
“This partnership with Moose Knuckles felt super organic from the beginning. The collection is about celebrating and doing things your own way based on your natural instincts. I’m really proud of what we created and I hope you all love it as much as we do.” – Post Malone
The campaign was shot at a Utah mountainside compound on a winter night earlier this year, embodying a luxury interpretation of survivalist cold weather performance dressing. The capsule collection features iconic Moose Knuckles silhouettes like the 3Q jacket reworked in Realtree™ camouflage print in black and golden yellow, the latter of which is a customized shade of the pattern created just for the collaboration. Known for its photo-realistic camo prints, Kentucky-based Realtree™ has gained notoriety for its connection to a rural lifestyle, one that Post has grown fond of that speaks to the theme of the campaign.
“Moose Knuckles’ collaboration with Post Malone was inspired by the fearless spirit we’ve all come to know and love about him. He’s a master collaborator in music and the same can be said for fashion. He’s a true visionary and was very involved throughout every step of the process. We shot everything on a hard flash in the dark woods, and it was the perfect environment. It really captured the irreverent, rockstar survivalist he is.” – Tu Ly, Vice President of Design, Moose Knuckles.
Moose Knuckles will also include children’s styles for the first time in a collaboration, with Post Malone 3Qs available for the entire family. This category inclusion was inspired by Post’s close friend and Creative Director Bobby Greenleaf’s son Jaxon Greenleaf. The synergy between Post and Jax forged them to become the focus of the Moose Knuckles X Post Malone campaign. As an industry shaker with an appreciation of power dressing in unexpected ways, Post’s addition is a welcome one for Moose Knuckles, who has long provided the classic 3Q for kids in its core collection as well.