Arena announces an extraordinary collaboration for 2024, creating a capsule with the County of Milan brand, founded by renowned Argentine designer Marcelo Burlon. This partnership marks a bold step for Arena, known for its commitment to performance, as it explores new horizons that fuse technology and style in contemporary lifestyles. The project centers around the fusion of two distinct worlds, resulting in a unique collection that combines fashion, art, and urban culture.

Argentine designer Marcelo Burlon worked closely with Arena’s design team to create a collection that reflects the essence of both brands: the fusion of Arena and County of Milan’s distinctive logos is creatively applied to the products, resulting in an original and distinctive brand identity. The feather, an iconic symbol of Burlon’s homeland of Patagonia, is reinterpreted in a modern key to sign garments for young contemporary consumers.

This extraordinary synergy narrates a new project in the lifestyle landscape, transforming the concept of performance and style into a single experience. The collection is a celebration of creativity, individuality and innovation, mixing the technical skills of Arena with the artistic flair of County of Milan.