C.P. Company and adidas Originals Collaboration
The shared passion for quality and innovation has led adidas and C.P.Company to reinterpret their iconic pieces. The meeting between two important realities of sportswear values and shared stories. For generations, football fans have spontaneously worn adidas shoes and C.P. Company together, this reciprocal loyalty meant that the collaboration was destined to happen in order to concretize the brands’ relationship together with giving the new life for the new decades of “Casual Culture”. C.P. Company was born in Bologna in 1971, from the hands of Massimo Osti. Considered as the pioneer of sportswear, Osti has developed his idea of clothing far from the trends and the high fashion industry of Milan, but above all without the awareness of the impact that his work would have made outside Italy, especially on the Casual culture.
Four decades later, football has changed, but the Casual world continues to be linked to C.P. Company and adidas. A bond of this kind is certainly not casual. The principles and commitment to innovation of Massimo Osti continue to be part of C.P. Company’s DNA, thanks to the contribution of his son Lorenzo and the design team led by Alessandro Pungetti and Paul Harvey. “From my point of view there are two things we have to keep doing,” says Harvey. “First of all, we must continue our innovation process. This must be a constant. And secondly, when we do something, anything, we must try to do it perfectly. I think that when these two elements meet, one obtains something absolutely credible and authentic “. The profound dedication to innovation is proven by the use of pioneering materials for the adidas Explorer Jacket, where the NyFoil, one of the fabrics owned by C.P. Company, gives the garment a unique metallic appearance, in addition to advanced technological features. Both brands collaborated with great enthusiasm and the utmost resoluteness, both trusting in their mutual experience to renew icons that others still consider untouchable. The timeless Beckenbauer track top has been created and dyed in the Italian laboratories of C.P. Company, the classic Samba sneaker becomes the inspiration for the silhouette of the brand new Kamanda and the Goggle Jacket that excellenty turns into the adidas Explorer Jacket.
It is a collection where two brands with such strong identities courageously interpret iconic pieces without betraying their origins. “It was challenging but, at the same time, very challenging for both companies to put their hands in pieces that have marked history,” continues Harvey. “And moreover, just as surprisingly, there has never been a moment when we did not understand each other immediately. Working with that kind of agreement is really a very special thing.
“A simple look at the details is enough – the C.P. Company’s Watch-viewer is added with adidas three leaves signature, and adidas iconic Samba sneakers is reinterpreted alongside C.P. Company logo – to understand how much this project is driven by an authentic trust and mutual esteem. The result is a collection able to pass the Casual test: they change the pace, leave their mark. Or, as Lorenzo Osti says, “they allow you to express outside how you feel inside. This is not a marketing operation, it is a project that pays tribute to the loyalty of our fans. It could not be more authentic, because the understanding of the two brands was already there. We only made it official “.
