Alessandro Gherardi, the historic brand of Italian excellence in the world of shirt making, presents two new labels: BLACK LABEL and ATHLETIC for the Spring Summer 2020 season.

The two labels are born from the need to respond to the new tastes of an advanced man. A man who searches not only shirts with style defined by a lifelong expertise in the exquisite craft of Italian shirt making, but also the sophisticated and highly performing aspects of dressing up effortlessly.

BLACK LABEL has a fashion connotation offering new fits and collars. In the label, the classic models with essential shapes come to life in a bolder and more nuanced fashion. The choice of colours is in line with the most sophisticated seasonal trends: white, black, blue and gray.

The ATHLETIC label is instead made with technical materials, extremely light and therefore suitable to accompany today’s man, dynamic and with a refined taste, even in his spare time. Always with style and comfort without ever compromising on quality.

The continuous research, innovation and know-how of the brand accompany the new collection, which draws inspiration from the 70s vintage. The finest fabrics are developed on striped and madras. And here the extraordinary and exclusive patterns and colors are combined with the extreme attention to detail, making them the true masterpieces of Italian contemporary shirt making.  ’60s elements are the variations, from floral prints, to the fruit theme, to the tie and to the regimental, with a colour palette that takes us back to the pop era: orange, red, yellow and shades of blue.

A glam-pop touch highlights the collection’s liveliness alongside the great classics, new fits and new models are born: college, bowling and the brand new zip bomber.

Elegance, research and tailoring. The world of Alessandro Gherardi.