Reliving the precedent juncture in the contemporary celebration of Italian sports and casual wear.

A retrospective that marks the 50 years of innovation towards sportswear by C.P Company was held as an exhibition from January 15th to January 17th, 2022. The presentation was open to the public during the definitive timing as an adjuration of the fused between the two far-reaching factors of casual attire and Italian sports in the last five decades.

The whole atmosphere was designed through collaboration with the exemplary creative agency studio based in Amsterdam, Random Studio. As the concept suggests, “Cinquanta” has come to adhere to the crowd’s curiosity towards C.P Company and how it became a global brand.

Encompassed by archival items, exclusive sketches and special projects that are notable to the brand is marking its history was being showcased. Simultaneously, a special area dedicated to the 50th anniversary depicted by collaborations, objects, and memorabilia has successfully managed to take up the space.

The exhibit was activated all-along Thursday 15th of January to Monday 17th of January at Base Milano, via Bergognone, 34, 20144 Milan.