C.P. COMPANY Brings its Garments to the Streets of Milan with Clear Channel
On the occasion of “CINQUANTA: A retrospective on 50 years of sportswear innovation by C.P. Company”, an exhibition open to the public from 15 January to 17 January 2022, C.P. Company brings a carefully selected historical garments to the streets of Milan.
An innovative and unique campaign, a special project developed by Clear Channel Italia, media company leader in the Out of Home sector, which has transformed ten installations of the traditional network of Milan, in real showcases.Inside the display, capsule created specifically for the project, some historical models of the brand can easily be found, as it is intended to create a natural link between the street and the exhibition set up at BASE Milano, an authentic sharing of values such as inclusion, interaction and innovation.
The selected installations are located along the main avenues of downtown Milan: Piazza Cadorna, Piazza Castello, Via Cusani, Piazza Duomo, Via Senato, Via Torino, Via Carducci, Via Correnti Cesare, Corso Matteotti, Via Mercato.
An opportunity to tell the roots of C.P. Company and bring a vast and diversified public to the knowledge of one of the historical brands of Italian sportswear.