C.P. COMPANY BECOMES OFFICIAL STYLE FASHIONWEAR PARTNER OF MANCHESTER CITY
C.P. Company announces its multiyear partnership as Official Style Fashionwear Partner of Manchester City men’s first team from the 2024/25 season. The partnership celebrates the bond between the city of Manchester and the Italian brand, established in the ‘80s through an authentic engagement with the football fandom.
The partnership represents an inclusive human exploration through the community-driven language of football. A passion that becomes a faith, a belief amongst thousands turned into a way of life, and a society gathered around a common value.
Football is the common thread between sportswear and casual culture, where passion for sport and Italian design is passed down from generation to generation. It is a catalyst where the concepts of family, community, and culture merge, extending beyond the playing field. Inherited throughout the ages, the stadium acts as a bridge between the past and the future. Traditions, habits, and rituals evolve in form while remaining anchored to their roots.
The union between C.P. Company and Manchester City narrates the evolution of identitarian symbols in football aesthetics, like the Goggle Jacket, adopted by English fans since the ‘80s. Launched in 1988, the Goggle Jacket is C.P. Company’s most iconic and recognisable garment, a staple of functionality and design uniqueness thanks to the integrated lenses in the hood.
Far from its birthplace in Bologna, the Jacket has captured the soul and spirit of the Mancunians, becoming a tangible expression of belonging to the local football community. A universal language told through the lives and stories of those who see the stands as their home.
Designed by C.P. Company, the line, which includes a customised version of the Google Jacket featuring co-branded lenses, will be worn by Manchester City’s men’s first team players, coaching staff and executive management, when travelling to and arriving at the stadium on away match days in the UEFA Champions League along with several other matches. A perfect combina2on of functionality and versatility, the range offers elegant and tailored shapes. All garments are reworked in the signature colours of C.P. Company (Navy Blue) and Manchester City (Light Blue).
Despite the 1,750 kilometres separating Bologna and Manchester, both cities resonate with the same indomitable spirit. United by a rich industrial heritage and a deep connection to music, they represent the dreams and aspirations of entire generations. Together, they celebrate the past while looking to the future, embodying a perfect fusion of history, subculture, and passion. The shared legacy of the Goggle Jacket and casual culture seamlessly links these two vibrant cities, creating a narrative that transcends geography and connects the global community of football fans.
Over the course of the partnership, C.P. Company will also support the City in the Community Healthy Goals programme, which sees the renovation of three community and school pitches.
