Montblanc exclusive dinner for Explorer perfume preview
A journey to discover unique sensations. A curious man, ready to cross unexplored boundaries, to venture into distant and fascinating places; this is the theme of Montblanc’s new fragrance, the “Explorer”.
The fragrance will actually be launched in the upcoming spring, but the special preview was previously presented in Milan among the world’s major perfume retailers and luxurious Italian perfumeries on December 4th with an exclusive event organised by Domingo Communication.
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The evening scene was set at Mary & Co, the evocative location in the heart of the creative and innovative Milan, which for the occasion, was turned into a mysterious and exotic place ready to transport guests into a unique atmosphere; an atmosphere inspired by Africa. The wild and endless nature of the savannah with its noises and scents supported by the catering which added the delight to the palates of all participated guests, the mise en place was presented with every detail totally in line with the exotic mood of the evening.
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Domingo Communication has chosen to interpret the concept into a 360° discovery, and this is why they decided to involve the guests in a series of truly unique experiences: a chorus of voices and rumorists who broke into the scene in total darkness, transporting all the guests into a desolate land in South Africa, recreating a feeling of strong emotional impact. Or the virtual calligraphy, where it was possible to see the contents of the campaign with the use of oculus, and at the same time visualize a virtual diary realized in real time during the event. The discovery is not only that of distant lands, but also and above all, each man’s personal self. And this is why the event was also involved with an experienced mentalist, who interacted with the guests, guiding them to discover themselves and surprising them with unexpected twists.
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An unforgettable evening, which left all the guests with enthusiasts, and above all, eager to explore still new territories.
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