MOSCOT Gone to Gurneys, NYC Lower East Side vibes on Montauk beach.

The MOSCOT Montauk Summer Shop opens at The Beach Club at Gurney’s Montauk on July 10th, bringing a piece of the Lower East Side to Montauk.

Set just a few steps from the ocean, the shop offers beachgoers and hotel guests the opportunity to easily try-on and purchase sunglasses right on the sand. The iconic pushcart will also make an appearance, a nod to MOSCOT origins when founder Hyman Moscot first began selling ready-made eyeglasses from a pushcart in Manhattan’s Lower East Side over a century ago.

The summer-long partnership spans across all three Gurney’s Resorts properties: Gurney’s Montauk Resort & Seawater Spa in Montauk, NY, the newly opened Gurney’s Star Island Resort & Marina in Montauk, NY, and Gurney’s Newport Resort & Marina in Newport, RI. Each location will be stocked with a curated range of timeless MOSCOT sunglass styles, including the LEMTOSH-MAC SUN, GRUNYA SUN, and sunglasses available with polarized lens options – perfect for the climate.

To commemorate the collaboration, The GELT SUN in Honey Blonde will be customized in an exclusive Gurney’s ‘Golden Hour’ Custom Made Tint™ and available for purchase in Gurney’s shops.