“With the 20/20 vision, MOSCOT looks back at its past, with a keen eye on the future”

MOSCOT, the iconic New York City eyewear institution, introduces a new collection of MOSCOT optical and sunglass frames for Spring-Summer 2020. Now in its 105th year, the family-owned and operated eyewear brand presents a new collection with a campaign that transcends decades.

As 2nd Generation, Great Grandpa Sol used to say, “In order to know where you’re goin’, you must understand where you came from.” With 20/20 vision, MOSCOT looks back at its past, with a keen eye on the future.

The MOSCOT Spring 2020 collection and campaign showcase the family’s 105-year-old heritage with new styles that transcend decades. With an appreciation for the classics, the campaign, captured in multiple mediums, illustrates the perpetual presence of MOSCOT’s downtown DNA and design sensibility.

MOSCOT understands that hindsight is foresight, and that is the 2020.