MOSCOT, New York City’s iconic brand with 105 years of history and institution in the eyewear world, announces the opening of the second flagship store in Italy. The new location, which will be opened to the public on Thursday December 12th, will occupy 65 square meters in Via Ponte Vetero 22 in Milan.

In a country known for the love of glasses as a fashion accessory, MOSCOT is pleased to announce its first single-brand store in Milan. The space will combine the distinctive style of the brand with the evocative atmosphere of Brera. The new store will embody the classic, historic and metropolitan spirit of MOSCOT, in the global capital of fashion and design.

The entire range of glasses will be presented in the new flagship store with distinctive touches of the brand’s style such as vintage furnishings, objects from the family archives, tin ceilings made in New York that are the quintessential element of Lower Manhattan architecture, and the nostalgic feeling of being in the living room of great-grandmother Sylvia Moscot, whose photo is printed on the canvas bags provided with each purchase.

To celebrate the new opening, MOSCOT has created an exclusive limited edition, which presents the iconic LEMTOSH model in sunglasses and view glasses versions in a brand new transparent glossy / matte look together with the writing “MILAN” engraved on the left rod. Each piece is numbered in a limited edition of only 100 frames. These LEMTOSH will be available exclusively at the Milan flagship store for a limited period of time.

“We are excited to open our first store in Milan, in the heart of Brera. Italy’s culture in craftsmanship and heritage of design have blended perfectly with our history.” says Dr. Harvey Moscot, the family’s fourth generation and CEO of the brand. “We look forward to bringing a piece of Downtown NYC to Milan, where our most loyal customers will be able to experience and live our world in a completely new way”.

MOSCOT Milan is the second store in Italy, after the first MOSCOT store in Rome opened in 2017. MOSCOT currently has 13 shops all over the world, including those in New York City, London, Rome, Seoul, Tokyo, Paris and Los Angeles.