Silvia Mazzoli, creative director of the brand, conveys through the SS20 a new femininity in an ironic and merry dimension.

Play is not a matter of age: the new Spring Summer perfectly adapts to her new motto. A collection that embraces all the peculiar features of the ottod’Ame woman: conceptual and refined, with a strong taste for adventure and eager to celebrate every single event in a romantic and minimalist way.

Digital memories, screenshots of laughings, ideas, moments of sweetness and lightheartedness live with analogical memories of polaroid shots, letters and handwritten dedications. Prints confirm as the distinctive feature of the brand: animal backgrounds like canvas where regular polka dots appear, jacquard inspired by the etoile de jolie wallpaper, while the spotted texture becomes the scenery of a real chat.

Games to play with friends on the beach or during long trips, the joy of smiles, strawberries, flowers, small colorful molecules and hand-drawn snakes appear on the garments of a collection that speaks a familiar and friendly language. Irresistible, lively prints narrate their own voice the ottod’Ame world, where dream and reality melt and complete one another.

Warm hues and bright colors embrace the pieces of the season in neutral nuances alternating with vivid colors and shiny fabrics. Loose silhouettes inspired by the freedom of women coexist with refined dresses highlighted by hand made embroideries and sequin trompe-l’oeil details. Romantic dresses are newly interpreted by the use of fabrics inspired by the menswear and Ottod’Ame prints.

The Sping Summer comes along with many accessories: socks to wear in sight, belts with matte-effect personalizations, flat shoes, jewel sandals and ankle boots. Three capsule collections, the must-haves for the summer season: ChitChatClub, with its wool blend knitwear enhancing feminine empathy; Light off/Shine on, pieces characterized by important volumes showing writing prints that shine in the dark; ecod’Ame, with denim garments provided with a bio certificate. A season that takes to heart our earth and wants to give voice to women that love, travel, observe and narrate.

A unique style and aesthetic taste living in smiles and creative ideas: this is the Spring Summer 2020 by ottod’Ame.