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Icons are not immediate. They require visionary design but also visionary consumers. For a short, but intense, period in the 1980s, future icons of C.P. Company and Sebago were purchased, traded, worn, and repurposed by a group of young Italian fashion cognoscenti whose choices created the first streetwear movement in Italian fashion history. Years later, the two brands join forces to celebrate 50 years since Massimo Osti launched C.P. Company and the concept of Italian Sportswear. ......

Chef Viviana Varese, the one and only Italian among winners of “Champions of Change”, the international recognition for commitment to LGBTQ + community in favor of social inclusion. Viviana Varese is one of the few female chefs in Italy to be included in the Michelin Guide with a recognized star at her restaurant, Viva, in Milan. Activist in favor of the LGBTQ + community and, more generally, a supporter of social inclusion, after having personally experienced episodes of discrimination, Varese is part of “Parabere Forum”, the non-profit association that aims to strengthen the role of women who work in hospitality. In spring 2021, the chef not only reopened Viva, but also launched the new W Villadorata restaurant in Sicily. ......

“The future starts at Pitti.” - Adriano Goldschmied, an Italian designer, godfather of denim, one of the participants of “From Pitti With Love”, a special physical installation with 100 quotes from 100 reference persons who defined what Pitti means to them, a highlight for this extraordinary 100th edition of this most important men’s fashion event. ......

Step into an experiential space that translated PT Torino’s brand DNA and its personal contemporary style conjured by the fusion of inspirations; from new generations’ lifestyle, street art, photography, graphics to music, at “PT Manifesto”. This important debut took place in Milan as a part of the Fashion Week on June 19th, 2021. With the intention to break down barriers and patterns imposed in favor of its own vision of Fashion: identity, sophisticated and fluid, the iconic Turin brand with a renowned expertise in trousers making, now introduced the first PT Torino total look collection for the Spring Summer 2022 season. ......