In 1971 Massimo Osti, a young graphic designer from Bologna founded the brand Chester Perry, famous for its screen-printed t-shirts. In 1978 he changed the name in C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear. Since its foundation, C.P. Company has been propelled by the same values and elements that are still integral to the brand today whilst creating a fine balance between craftsmanship and textile technology. Today, 50 years later, C.P. Company is ready to celebrate the origins of sportswear as we know it, through an intense program of authentic collaborations, community driven activities and respectful homage to five decades of human innovation. ......