28/06/2023
Re_HasH, the Made in Italy brand recognized among the major players in the denim segment, has chosen to renew its identity through a rebranding operation that starts from logo refresh to new graphic signs, such as embroidery on pockets, buttons and pendants. The strategy behind the logo restyling was entrusted to Domingo Communication, an established omni-channel communications agency and ever-evolving strategic hub founded in Milan in 1999 by Enzo Domingo. The graphic design, signed by Davide Mascioli, a well-known multidisciplinary designer and art director, was built around a natural evolution of the brand identity, activated with the conscious choice to keep alive the fluge with the past and the history of the brand owned by the Caucci family's FG 1936 company. ......