Piacenza Cashmere 1733 Spring Summer 2021 Analogical Campaign
Piacenza Cashmere 1733 narrates the beauty of the world through a journey that has as its protagonist the noble fibers interpreted in a color palette that ventures into the nuances of the earth, sky and sea. Spring Summer 2021 therefore explores the shades of blue, starting from navy up to the clear blue and passing through the turquoise of the sea. Oranges, reds and burnt are the tale of the Earth, vibrant and welcoming; shades that live in the iconic garments, made extraordinarily contemporary and characterized by an athleisure style in line with the needs of today’s man.
The comfortable touch becomes the travel companion of the modern “globetrotter”, looking for new and increasingly sophisticated sensations and garments that make him feel at ease on every occasion. From cashmere to cotton-wool designed for mild climates, silk and linen for the hottest days, Piacenza Cashmere 1733 recreates magical atmospheres and summer dreams by drawing on the historical archive. Processes that rely on ancient tradition, on cutting-edge and latest generation machinery capable of satisfying the desire and attitude of Piacenza Cashmere 1733 to experiment, research and propose new and exclusive fabrics season after season.
The shirts made with the cashmere-silk blend, the shirt jackets in wool-cotton fabrics, the raincoat, for the summer it becomes double and the bomber jacket will be the companion of every trip. Inevitable and dear to the DNA of Piacenza Cashmere 1733 are the maritime-inspired sweaters, t-shirts and polo shirts, revisited in a modern key and made with superfine and hyper-soft fabrics, where the details make the difference.New this season is the sweatshirt with zip, to be worn with shorts capable of expressing a luxury leisure style.
Patterns that interpret the Piacenza Cashmere 1733 summer tale in a fresh way, guardian of a tradition where the great attention to raw materials, precious blends and noble fibers speak the language of excellence. Directed and Produced by Domingo, captured at Fondazione Famiglia Piacenza.