Plinio Visonà Fall Winter 2020 2021 Advertising Campaign
The Fall Winter 2020-21 Plinio Visonà is set in an essential and refined context in which the Visonà woman interacts with natural complicity with the most precious accessory : her Italian bag.At the heart of this photographic project, characterised by unprecedented and never predictable perspectives, are the excellence of the Venetian brand and its timeless creations.
A contemporary, creative and trendy mood also connects with the new generations, the “new-elegant” attitude uses the contrast between B&W and colors to interpret the DNA of the Plinio Visonà woman: a fashion conscious personality who knows how to love vivacity of colors as well as the contrasts that characterize its self-determination.
Plinio Visonà is created with its extraordinary know-how methods, the result of a long tradition, combined with innovative techniques that focus on a modern and contemporary aesthetic. Italian craftsmanship, attention to detail and innovative volumes become the story of a collection that once again pays tribute to the women protagonists of their time.
Iconic models and dailywear proposals, made strictly by hand by master leather craftsmen, represent the essence of creativity and become a symbol of a sophisticated and minimal style. Chromatic contrasts and new materials make even the models with the most classic lines original and absolutely glamorous. High quality leathers, ductile and malleable, with important grains and characterized by original combinations, create contrasts of surfaces and are embellished thanks to a palette characterized by warm, soft colors, with prevalence of natural tones and variations of black cherry red, burgundy and dark orange . The cold season also gives way to white, the bearer of timeless elegance. The undisputed protagonist is the Anniversary model which lives in three sizes, to please all souls and revives the 50s, projecting the brand towards absolutely new visions.
The creativity and skill of the hands with Plinio Visonà accessories, become the story of those who look to the future, skilfully combining the past and the present.